Ever wondered what fuels the relentless drive of entrepreneurs?
This short clip episode peels back the layers of entrepreneurial resilience with stories of challenge and triumph.
Michelle Herman shares the unique strengths that define a successful business owner. From creating something out of nothing to the power of community, we traverse the landscape of entrepreneurial spirit and the shared experiences that bind and inspire.
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Speaker 1:
And there is more entrepreneur nature and, I think, chance. People make the best entrepreneurs for a couple of reasons. One is that we know what it feels like to not have support.
Speaker 2:
And a lot of us alone.
Speaker 1:
So exactly Feeling alone out there doing the thing, being self motivated. We know that. We're aware of those feelings. Also, we know what it takes to make something from nothing.
Speaker 1:
And we're kind of just reinvent and pivot your business. That's something we've done quite a bit in the past and there's strength in our community. There's strength in communities across the world. But our community is unique in the sense that we share a very difficult, if not traumatic, experience that really uniquely links us together and that's something that can really use its motivation and expertise in starting a business.
Speaker 2:
Yeah, so do you think people who want to start to do their own business or become their own boss, do you have any tips or hacks? Yeah, yeah, in general, like do you need to prepare yourself emotionally or you need to have some sort of maybe some sort of saving first?
Speaker 1:
Sure, what are you guys? That would be nice. I think a lot of our businesses are bootstrapped, but that's where we started anyway. I think the toughest thing is simply getting started, and so I would encourage someone if they have an idea. There's different ways of validating that idea and there's different kind of processes to go through to systematize your business, but I think the most important thing is simply getting started.
Speaker 1:
Do something, go talk to someone, begin to ask questions of what population may use the product or service that you have, and just talk to people and get the ball rolling. You don't have to have the best website, you don't have to have the best product in the final, final phase. That's all perfect.
Speaker 2:
Right, there's MVP.
Speaker 1:
I'm just like.
Speaker 2:
I'm doing this popcast show Exactly. We're socks up first. Yeah, I understand. Yeah, and plus I also want to add is there's a lot of YouTube videos or other popcasts that you can learn from. That's where I started actually doing COVID and then I started reading a lot of books and stuff. So it really helps and yeah, so what other goals you have coming up for your business? Right, I heard you're going to start some other side business.
Speaker 1:
Yeah.
Speaker 2:
Like the map that you created.
Speaker 1:
Can you share that with us too? Yeah, I have a few other little projects on the side. Transzone is kind of the main focus, although it's probably not a full-time job. I mean, it will be in the future, but not at this point. But what will and hopefully help in the future to pay my bills is I've started a branding agency and social media management and so it's called FlourishSocialco, and that's something where I can just interact with business owners that help them everywhere from trying to figure out who they are as a business with their unique identity what is unique about?
Speaker 1:
them compared to competitors, getting that graphically represented on paper, but also in messaging and positioning where they need to be in the market, and then we can kind of take the burden off them for their social media. And personally I know how difficult it is just with our own accounts. You know it gets monotonous and there's a million other things to do and sometimes social media can't take.
Speaker 2:
Yeah, exactly, absolutely.
Speaker 1:
And so that's something that we can take the burden off business owners. I know business owners do some things really good, but they don't do everything really good.
Speaker 2:
Yeah, it's a team sport, Right, exactly, yeah, exactly.
Speaker 1:
And then I have a little e-commerce website called MyCityMapsco. For some reason, I like the dot-co extension. But it's just a little place where you can go and customize your own map of your city or your wedding space, engagement, your favorite date, a bucket list item you can make a customized wall map for it. And so it's different designs. So it's kind of I bought that and established it on my own domain there.
Speaker 2:
Yeah, so we're going to have all the links in the show now that she mentioned related to her business. So now we are closing up, I'm going to invite Michelle back to do some like as a guest host with me. So you want to tell the audience what type of topic that we might do it together in the future.
Speaker 1:
Yeah, I think my passion is community building, but then also helping empower this entrepreneur spirit. I would love to see women across the board queer women and trans women, of course understanding their giftings and what they can bring to the table, and then how to monetize that, how to make that a business, a sustainable business, to have a sense of self-empowerment, the self-decision making where you're in charge of things. It's not hard. This is the easiest time in history. I mean, let me repeat it it is very hard, but this is the easiest time in history, to start with what we have with different platforms.
Speaker 1:
And internet available. So I am really committed to helping our community establish businesses, grow together and grow. And I think there's a lot of areas we're strong in in community but if we can come together, link those businesses and, as a business, commit to building into our community, I mean we'll be unstoppable. It will be very exciting and powerful time.
